Business Marketing Automation Marketing Automation Services P2P 
LEADership
JUNE 26, 2014
“It’s not just ‘business runs SAP’; it’s also ‘life runs SAP.’ ’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. We are fortunate; we have Big Data, we have Predictive Analytics, we have Customer Experience Optimization (CXO) tools.
Adobe Experience Cloud Blog
APRIL 21, 2014
We’ve talked about Moneyball and marketing automation on the blog before , and the analogy still rings true. Here’s a laundry list of lessons that marketers can learn from the Moneyball method. One of the unique characteristics of Moneyball Marketing is the iterative relationship between marketing and product.
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Webbiquity
OCTOBER 8, 2019
Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. Here’s how to combat those myths and explain B2B marketing in a way that’s actually interesting to those outside the profession. Marketing and innovation produce results; all the rest are costs.'”
Vidyard
DECEMBER 13, 2016
That’s how Linda West, Act-On’s Director of Digital Marketing opened her talk at Viewtopia 2016. Act-On is a Marketing Automation Platform, and as West puts it, their biggest challenge is standing out from the crowd. Everyone in this room, every business out there today is a publisher of content. And she’s right.
LEADership
AUGUST 20, 2013
The buyer is looking for vendor comparison data, competitor pricing charts, product/service features Vs. benefit matrixes, and other holistic market intelligence. Even the best, most sophisticated keyword research tool cannot identify all the right keywords that you need to optimize your digital marketing content.
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