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The History of Inbound Marketing

Lake One

Many credit HubSpot’s co-founder and CEO, Brian Halligan with creating inbound marketing. From there, they built the marketing powerhouse platform Hubspot around that theory. However, the rapid growth and massive popularity of the platforms caught the watchful eyes of businesses rather quickly. Digital Marketing.

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11 Modern Technologies That Make the Case for Inbound Marketing

Hubspot

2) Online Television. People are using online television to watch the shows they love online whenever they way. The National Do Not Call Registry was created by the Federal Trade Commission to allow people to add their phone numbers to a list of numbers that telemarketers are not allowed to call. No problem at all!

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42 Tweetable Facts to Squash Marketing Fantasies

Hubspot

Fantasy: Social media may be helping big brands w/ big bucks extend their reach & influence online, but it doesn't to squat for small businesses. Fact: 57% of small businesses say social media is beneficial to their business. Fantasy: Twitter is an annoying, pointless waste of time with no real business value.

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How To Create Marketing That Doesn’t Suck

Marketing Insider Group

And who doesn’t skip television ads or throw away unsolicited direct mail? Email response rates, click-through rates and contact rates by telemarketers are all seeing rapid declines. They are constantly seeking solutions to their business. Walter Thompson (courtesy of Brian Halligan , CEO of Hubspot ).

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Maximizing Revenue: The Role of D2C Inbound Marketing Funnels

Huptech Web

Let me take you back a few years to when the traditional method of selling, called Business-to-Consumer (B2C) marketing , ruled the market. Companies rely on giant billboards, television ads, and relentless telemarketing to compel you to purchase their products. Remember those unsolicited phone calls during dinner?

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

Image credit: Business 2 Community. While 78% of companies now have a dedicated social media team, only 26% integrate social media fully into their business strategies. Business 2 Community ). Business 2 Community ). Not as believable.) ( Business 2 Community ). Do consumers actually listen to brands? DashBurst ).

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

–yet only 25% of companies offer social business training to their employees. direct mail, telemarketing) close at a 2% rate. 70% of local businesses use Facebook.The U.S. Business Insider ). “Increased frequency of blogging correlates with increased customer acquisition, according to…HubSpot.