Hubspot

APRIL 6, 2018

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1. What Does SERP Stand For?

SERP 76

SERP Google Verticals Keywords 76

Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. Honestly, any time "SEO" was mentioned the whole team got anxiety. There was no SEO expert — or even an employee who had vast experience in it. For example, an old client wanted their business to show up in Google's knowledge panel. Really small.

Google 67

Google Wikipedia Clickthrough Ideal Customer Profiles 67

Hubspot

AUGUST 7, 2018

In the crowded space of the internet, how are you supposed to differentiate your business to reach the right audience? Unlike more traditional advertising mediums, such as print, the internet encourages two-way conversations between your business and your customer, ideally creating better long-term customer retention.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

seo.co

OCTOBER 29, 2021

Combine phenomenal copywriting skills with SEO , and your content marketing strategy will be on the road to gaining highly targeted readers that instantly become hot leads and customers. What does it mean to write for SEO? We have plenty of free advice about SEO copywriting and creating quality content. Start with good writing.

Copywriting 105

Copywriting SEO Top of Funnel Keywords 105

Webbiquity

FEBRUARY 24, 2015

” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. SEO practices which may be very effective one day are useless the next, and then actually invite penalties, before being once again ignored. So what’s an SEO professional to do?

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100