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How to find and win your first 10 B2B customers

Lenny's Newsletter

” — Eilon Reshef , co-founder and CPO Coda had the same experience—finding their early customers through former colleagues and early employee connections: “My former colleague Noam Lovinsky was starting a company, and I said to him, ‘Hey, would you use Krypton [our name at the time]? .” But it worked.”

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5 Reasons Automation is the New Reality in Digital Marketing

Marketing Insider Group

Since then, computers started to become a part of our daily lives, and thanks to modern tech, automation is now more common than ever – especially in the business world. Consumers want instant assistance from businesses and they are becoming unwilling to wait on the phone or for a response via email or even a social media DM.

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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

Over the next two months, I’m going to share a multi-party in-depth playbook for kickstarting and scaling a B2B business. In addition to these juggernauts, I’ve also pulled in a handful of my favorite up-and-coming B2B startups, including Linear, Vanta, Stytch, Zip, Census, Persona, and Hex. Every prosumer product (e.g.

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How to validate your B2B startup idea

Lenny's Newsletter

Subscribe now Welcome to part two of kickstarting and scaling a B2B business. Here’s how some of today’s biggest B2B startups began: Retool started as Venmo for the U.K. Each week I tackle reader questions about building product, driving growth, and accelerating your career. Art by Natalie Harney. total crap? total crap?

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Reflecting on 10 Years of Building Buffer

Buffer

One of the things that inspired me to launch earlier than I may have otherwise, was an initiative someone started on Hacker News called November Startup Sprint. We decided to get on a plane and travel to what we thought of as Startup Mecca, San Francisco. This helps us take a genuinely long-term view on the business.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

“Twitter isn’t just changing how we communicate — it is changing how we innovate…It’s revolutionary because it brings 21st Century DNA roaring raucously to life”, stated Umair Haque ( @umairh ) Director of the Havas Media Lab and author of The New Capitalist Manifesto: Building a Disruptively Better Business.

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