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Gaurav Kachhawa: Looking forward with AI

Martech

Gaurav Kachhawa is the CPO of Gupshup, which builds advanced conversational messaging platforms. He knows AI both through his work and working with clients as they deploy it. He gave us a look at what he expects in the very near future with artificial intelligence. Interview edited for length and clarity.)

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5 Reasons Automation is the New Reality in Digital Marketing

Marketing Insider Group

When you hear the term “automation,” you typically associate it with the latest technology, AI, and computer data science. Since then, computers started to become a part of our daily lives, and thanks to modern tech, automation is now more common than ever – especially in the business world. Increases Brand Recall.

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Five Tips to Screen Resumes for Hiring as a Business Owner

Webbiquity

The job market has whipsawed from record-low unemployment to near Depression-era joblessness in just a few months, as the COVID-19 pandemic has forced the shuttering of vast swaths of economic activity. Business owners and managers who are still hiring find themselves swamped with qualified candidates for any open role.

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10 Reasons AI Said Customers Love Demandbase, Supported by Customer Use Cases

Engagio

However, if you’re skeptical about trusting AI, we’ve got some quotes from our beloved customers to back up its claims. Whether you’re a marketer looking to supercharge your B2B campaigns or a business owner looking for a competitive edge, we’re the solution you’ve been looking for!

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How Does 2023 Go Down in Selling History? Mereo Principals Share These Reflections

Mereo

JAY MITCHELL REMEMBERS INDECISIVE BUYERS AND HOPES FOR A 2024 RAMP-UP As trusted advisors to dozens of companies, we at Mereo get to see market and economic trends from not only individual companies but on a macro-level. One of the major AI challenges faced by sales and marketing teams was the issue of the quality.

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Verint Analyst Days Takeaways: Elevating CX to Narrow the Engagement Capacity Gap

Aberdeen

The following is an an event recap from Aberdeen’s VP & Principal Analyst, Contact Center & Customer Experience Management, Omer Minkara. Bodner emphasized that as CX programs mature, business leaders recognize that simply adding more channels into the CX channel-mix is not the right answer for creating happy customers.

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8 key takeaways from ClickZ’s Marketing Automation Summit

ClickZ

30-second summary: ClickZ’s virtual Marketing Autmation Summit was held on October 22, 2020, and featured two sessions of expert panelists discussing the challenges, opportunities, and future of marketing automation. The Summit was hosted by our very own Tim Flag, podcast host and marketing consultant.