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5 Reasons Automation is the New Reality in Digital Marketing

Marketing Insider Group

Since then, computers started to become a part of our daily lives, and thanks to modern tech, automation is now more common than ever – especially in the business world. There is surprisingly a lot of controversy surrounding marketing automation from both marketers and consumers. Creates New Roles in Marketing.

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A guide for finding product-market fit

Lenny's Newsletter

If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. Additional takeaways and surprises from the insights below If you build it, they will come—if you have strong product-market fit. Art by Natalie Harney. No such guide exists. Nor will one ever exist.

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How to identify your ideal customer profile (ICP)

Lenny's Newsletter

engineering manager, social media manager) Pain point you’re solving (e.g. data warehouse, GitLab) Type of business (e.g. sells software that’s $10k ARR) Geo (e.g. Okay, now let’s help businesses provide benefits. Art by Natalie Harney. Some had more, but no one had fewer.

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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

If you’re not a subscriber, here’s what you missed this month: How today’s top consumer brands measure marketing’s impact How Shopify builds product What is good free-to-paid conversion Subscribe to get access to these posts, and every post. Every prosumer product (e.g.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. He said, “Few communities appear ex nihilo at the behest of a technology vendor.”. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. You expand it.”

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