The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Chris Koch

AUGUST 5, 2011

So I think B2B businesses should have a Facebook page that shares whatever content the company is already producing. It’s yet another channel for reaching customers and the effort required to set up a Facebook page and create RSS feeds of your content to update it is pretty small. But let’s put this all in context.

Facebook 100

Facebook B2B Marketing B2B Thought Leadership B2B 100

Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

markempa

AUGUST 17, 2007

The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. Invite people to attend events such as: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on demand events.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Online Marketing Institute

FEBRUARY 22, 2011

Although it has been easy for companies to push everything online with the intent of saving money, ultimately an online only world is not driving business to business sales. Until business to business marketers can track social media as accurately as direct mail and other forms of measurable media, direct marketing will stay around. +

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

MarketJoy

JUNE 25, 2018

B2B (Business-To-Business) outbound marketing is a dynamic form of sales development and drives action. Irrespective of whether the events are officer-level webinars or global trade shows, the 2-way communication among prospects, clients, and companies is precious! Strategies to Transform “Outbound Marketing” Big Time.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

Industrial Marketing Today

JULY 9, 2010

Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. The first is a diagnostic tool and the second one measures the health of the business. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60