What Mid-market Companies Need To Know About Buying B2B Data In 2023
SalesIntel
JANUARY 26, 2023
B2B data (also known as Business-to-Business data) is information about other companies. Creating your Ideal Customer Profile (ICP) , demand development, lead generation, outbound sales, analytics, and other activities fall under this category. The value of B2B data sources resides in sourcing the MQL journey.
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