Circle Studio
JANUARY 10, 2020
As firms look to optimize their marketing efforts in 2020, it’s imperative that business-to-business (B2B) marketers are laser focused on doing what is most likely to drive growth and make an impact.
Kapost
MARCH 6, 2017
Just because we’re business-to-business doesn’t mean we have to engage with one another like machines. Behind a business are (newsflash!) Still, how we communicate with prospects and customers should be different than the B2C marketing approach. Your B2B Marketing Plan…And the Psychology Behind It.
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Hinge Marketing
AUGUST 23, 2017
There’s a lot of interest these days in marketing research. And nowhere is research a hotter topic than in the business-to-business world, where it’s a substantial factor in many firms’ prosperity. Phone interviews, face-to-face interviews and focus groups are the most common ways businesses conduct qualitative research.
Marketing Graham
DECEMBER 30, 2020
But now I’ve set myself the task of putting it in writing I realise that modern B2B marketing is complex, and now inherits some features from its B2C cousin. Let’s get the acronyms out of the way; B2B stand for Business-to-Business, and B2C means Business-to-Consumer. Start by developing a B2B Marketing Plan.
Online Marketing Institute
JUNE 22, 2009
How will you defend your marketing plan? You or your boss thought it’d be great idea to build a new web site and it’s the first planning meeting. Your department. A special place where you need to create futurama fireworks out of Powerpoint. Other people do them for micro-payments using Amazon.com accounts. Search matters.
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