Marketing Insider Group
JANUARY 24, 2013
Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. Eloqua – Eloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies. Global – [link].
Customer Experience Matrix
MARCH 8, 2011
It’s selling to small and mid-size companies and business-to-business marketers, who are just dipping their toes into marketing automation. And the current frogs are all small enough that a powerful newcomer could displace them, especially if it had a natural entry point such as, oh, Google AdWords or Salesforce.com’s CRM system.
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ViewPoint
FEBRUARY 27, 2014
Remember ten years ago, when CRM came along? Marketers thought that the new CRM software would solve their customer service and customer retention problems. Ruth consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology. Expectations dashed.
Customer Experience Matrix
JANUARY 3, 2013
On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. One vendor taking advantage of this opening is RedPoint.
PureB2B
MAY 30, 2022
Generating leads for any marketing purpose is difficult, but it’s doubly challenging in the business-to-business realm. Once you make the conversion, you can keep using conversations to aid your CRM efforts and build deep, long-term client relationships. Assessing the market need.
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