Marketing Insider Group

MAY 31, 2012

The Battle for Customer Attention: the theme of the show was “growth through innovation” in response to the battle for customer attention that is consuming sales and marketing across the business-to-business landscape. Marketing planning should start with the buyer journey! Key question! BrennerMichael.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

The ROI Guy

DECEMBER 6, 2011

Frugalnomics makes it harder to connect, engage and sell without the right content and tools Alinean, the leading creator of interactive content marketing and diagnostic sales tools for business to business (B2B) solutions, today announced its annual sales and marketing predictions for 2012 with serious implications.

Allocation 40

Allocation B2B Sales Peer-to-peer B2B Marketing 40

Oktopost

OCTOBER 7, 2019

Of course, when you’re trying to close a huge and critical business-to-business sale, it’s not really helpful to reflect on anecdotes and movie quotes. If the buyer journey isn’t going in the direction you want, try reversing it. Sometimes, that’s exactly what the buyers need to feel engaged and committed.

B2B Sales 94

B2B Sales B2B Buyer's Journey Sales Cycle 94

Tony Zambito

FEBRUARY 22, 2012

The higher stakes involved means buyers needs an organization that can relate to the high stakes and a relational bond is being formed. Making the wrong choice, for example, on a software platform designed to measure quality of manufactured parts could have drastic affects downstream with OEMs and distribution.

Top of Funnel 100

Top of Funnel B2B Sales Marketing Funnels Wikipedia 100