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5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

For example, instead of writing “our valves are manufactured to world-class standards and continue to operate trouble free in the harshest of operating conditions,” simply state “Manufactured to ASME Code standards, designed to handle up to 300 psig and 415°F.” Don’t try to embellish features with wordy benefits.

Web 2.0 60
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The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

Avoid common phrases like, “World-class manufacturing using cutting-edge technology.” Develop your message: Put some thought into who, what and why about your business. Make sure there are well-established guidelines for employees to participate in social networks. It is not about you: Shift the focus from you to them.

Rules 60
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Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

Here’s an example, let’s say your target audience is engineers, instead of writing “our valves are manufactured to world-class standards and continue to operate trouble free in the harshest of operating conditions,” you can simply say “Manufactured to ASME Code standards, designed to handle up to 300 psig and 415°F.”

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. How do you PROVE the value of Twitter? He’s smart.

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Social Media Marketing Terms – 45+ Terms Explained and Simplified

Magisto

Blog – A website full of articles, commentaries, content, with a reliable content calendar. Blogs publish content regularly. They can be created and ran by individuals, professionals, and bigger businesses. Brand – Anything related to the awareness of your product or business.