ViewPoint

APRIL 14, 2017

Last week I published a blog that provided five ways to avoid getting burned by outsourced B2B sales lead generation, qualification and nurturing. So, they settle for a cheap solution—which is how mediocre sales lead generation firms survive. In the end, we generated more the twice the number of leads at one-third the cost.

Lead Generation 176

Lead Generation Sales Qualified Leads Sales Leads Generation 176

PureB2B

AUGUST 6, 2020

Like most humans, they are going to attack what they feel is the path of least resistance, not caring about the costs associated with demand generation (and the ROI on that spend). SDRs are trained to “burn the haystack” to find the needle, costing in some cases millions in poor conversion rates on marketing generated leads.

B2B Sales 77

B2B Sales Lead Ranking Paid Search Agency Companies 77

PureB2B

AUGUST 6, 2020

Like most humans, they are going to attack what they feel is the path of least resistance, not caring about the costs associated with demand generation (and the ROI on that spend). SDRs are trained to “burn the haystack” to find the needle, costing in some cases millions in poor conversion rates on marketing generated leads.

B2B Sales 62

B2B Sales Lead Ranking Paid Search Agency Companies 62

Marketing Insider Group

JUNE 29, 2010

Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

ConvertKit

FEBRUARY 28, 2020

Not only was this a ton of work, frankly, the conversion rates on the content were low. I was burning out fast! With momentum in my favor, I decided to go all in and put all my marketing efforts behind this new lead magnet. It turns out that I was able to get my cost per lead to about $1!

Opt-out 77

Opt-out Opt-in Burn Rate Sales Qualified Leads 77

ConvertKit

DECEMBER 4, 2019

Not only was this a ton of work, frankly, the conversion rates on the content were low. I was burning out fast! With momentum in my favor, I decided to go all in and put all my marketing efforts behind this new lead magnet. It turns out that I was able to get my cost per lead to about $1!

Opt-in 52

Opt-in Opt-out Burn Rate Sales Qualified Leads 52

Hubspot

FEBRUARY 1, 2012

Making a campaign look good on paper could simply mean opting into the content network and showing an Excel chart with increasing leads at a decreasing price, without ever taking the quality of said leads into account. They don't focus on an industry standard click-through rate (CTR) or a generic cost-per-lead (CPL) goal.

Paid Content 28

Paid Content PPC Paid Search Agency Cost per Lead 28