How to tune your GTM strategies to cope with budgetary headwinds
Martech
SEPTEMBER 14, 2023
Even the most successful sales teams, with the best incentive plans, cannot fill the gap when marketing is constrained, let alone deliver the customer experience and convince the audience of brand value. We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa.
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