SmartBug Media

JANUARY 11, 2023

Price elasticity is a microeconomic principle that states that when the price of a product goes down, the demand goes up. Plenty of marketers make the mistake of delivering boilerplate content that doesn’t address segmented audiences, which is why companies that take the time to personalize their content see the results.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Content Marketing Planning 98

ANNUITAS

JUNE 6, 2023

We also cannot bundle interactions into artificially combined ‘campaigns’ and make assessments based on a combination of activities, unable to decode the actual, specific correlation that led to key commercial outcomes. Every interaction must be able to be analyzed according to its content and channel “elasticity.”

Marketing Analytics Tools 130

Marketing Analytics Tools Optimization Elasticity Multi-Touch Attribution 130

Hubspot

APRIL 13, 2021

Price Elasticity of Demand. Price elasticity measures how a change in consumption of a commodity relates to a change in price. Formulaically, it's expressed as: Price Elasticity of Demand = % Change in Quantity Demanded / % Change in Price. If demand decreases when the price fluctuates, it's considered elastic.

Pricing 75

Pricing Price Elasticity Optimization 75

Convert

MARCH 2, 2022

We’ve already touched upon dynamic pricing, but you have to understand price elasticity before you try that. Price elasticity = (percent change in quantity demanded) / (percent change in price). If price elasticity is <1, it means higher prices won’t dissuade customers from making a purchase.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

We’ve already touched upon dynamic pricing, but you have to understand price elasticity before you try that. Price elasticity = (percent change in quantity demanded) / (percent change in price). If price elasticity is <1, it means higher prices won’t dissuade customers from making a purchase.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Unbounce

NOVEMBER 7, 2019

Smart cookies they are, the folks at Savile Row and their agency, Blimpp , saw this opportunity for targeting and created landing pages for specific segments—like their page for UK shoppers— which to date has converted 74% of thousands of visitors. That whopper of a conversion rate is likely a reflection of how deeply targeted this page is.

Landing Pages 145

Landing Pages eCommerce Examples Paid Content 145