ANNUITAS

JUNE 6, 2023

We also cannot bundle interactions into artificially combined ‘campaigns’ and make assessments based on a combination of activities, unable to decode the actual, specific correlation that led to key commercial outcomes. Every interaction must be able to be analyzed according to its content and channel “elasticity.”

Marketing Analytics Tools 130

Marketing Analytics Tools Optimization Elasticity Multi-Touch Attribution 130

Convert

MARCH 2, 2022

You can use big data to optimize inventory costs via demand forecasting and inventory predictions or use cognitive order management to calculate optimal shipping rates or offer BOPIS (buy online pick up in store) to customers. We’ve already touched upon dynamic pricing, but you have to understand price elasticity before you try that.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

You can use big data to optimize inventory costs via demand forecasting and inventory predictions or use cognitive order management to calculate optimal shipping rates or offer BOPIS (buy online pick up in store) to customers. We’ve already touched upon dynamic pricing, but you have to understand price elasticity before you try that.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52