ANNUITAS

JUNE 6, 2023

Thus, our new analytical cornerstones include: Multi-interaction tracking (MIT) of contacts — We must be able to see and track every touchpoint with customers — across content, team interactions and engagement channels. Every interaction must be able to be analyzed according to its content and channel “elasticity.”

Marketing Analytics Tools 130

Marketing Analytics Tools Optimization Elasticity Multi-Touch Attribution 130

Convert

MARCH 2, 2022

While CRO focuses on increasing the conversion rate at a particular touchpoint and the numbers wildly differ based on the goal, let’s take a look at visitor-to-customer conversion rate benchmarks for a minute. We’ve already touched upon dynamic pricing, but you have to understand price elasticity before you try that.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

While CRO focuses on increasing the conversion rate at a particular touchpoint and the numbers wildly differ based on the goal, let’s take a look at visitor-to-customer conversion rate benchmarks for a minute. We’ve already touched upon dynamic pricing, but you have to understand price elasticity before you try that.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52