Budget Programs SMB Software Marketing 
Salesforce Marketing Cloud
JANUARY 12, 2024
Many small and medium businesses (SMBs) are very familiar with operating with reduced staff and tightened budgets. SMB leaders are experts at making the most of limited resources to draw in customers. But marketing smaller businesses can drain your energy, not to mention your bank account.
DivvyHQ
JUNE 24, 2019
If you’re a small- to medium-sized business (SMB), considering the use of content marketing management software can present a dilemma. You think, “Is our content marketing process chaotic or painful enough to justify the cost?”. Like most SMBs, you pour all your energy into your work. You just don’t know.
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chiefmartech
MARCH 4, 2023
On the opposite end of the spectrum, it is a golden age of tools for individual creators — whether they’re independent or working on the edge of a large organization. It’s been a couple of years since I presented my talk on Marketing Superpowers: How AI & No Code Transform Every Marketer into a Maker.
Salesforce Marketing Cloud
JANUARY 24, 2022
Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. Growing SMBs are also 23% more likely to use email marketing software. Get more sales and marketing best practices for small businesses.
Webbiquity
AUGUST 6, 2019
The “freemium” model for software marketing—giving away a limited version of an online software product in order to entice users into paying for a scaled-up or full-featured version—started gaining traction back in early 2013 and really took off over the next 18 months. Guest post by Ayush Trivedi.
ClickDimensions
JANUARY 9, 2024
Small to medium sized businesses (SMBs) with well-defined sales processes and effective pipeline management experience an 18% increase in revenue growth compared to those without. Overestimating or underestimating sales can lead to issues with resource allocation, budgeting, and meeting revenue targets.
Unbounce
SEPTEMBER 28, 2021
As online competition intensifies and consumer expectations continue to evolve, Unbounce’s latest innovation is a crucial part of the company’s aggressive ambitions: To help small and midsize businesses (SMBs) optimize their marketing with AI marketing insights traditionally designed for large corporations.
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