Building Your B2B Marketing Database
Biznology
AUGUST 26, 2013
Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database. In fact, your database is the roadmap for your B2B marketing; it’s the “recorded history of the customer relationship.” So what goes into a marketing database? Budgets, purchase plans. Phone, fax, website.
Let's personalize your content