Salesforce Marketing Cloud

SEPTEMBER 8, 2022

When the economy shows signs of slowing down, marketing budgets are often the earliest casualties. However, not all marketing investments are created equal, and website personalization will help you regardless of the economic climate. Website personalization can make up for stagnant advertising budgets.

Website Personalization 97

Website Personalization Marketing Budget Marketing Websites Personalization 97

Adobe Experience Cloud Blog

APRIL 3, 2015

Therefore, it is essential to engage your visitors with relevant and personalized content. Folks, personalized web engagement —delivering relevant content based on the visitor’s stage in the customer journey, their product interest, geo-location, or company/industry/size—is becoming strategic. The Solution. The Problem.

Allocation 48

Allocation Marketing Websites SMB B2B Thought Leadership 48

Salesforce Marketing Cloud

OCTOBER 27, 2022

These are 4 ways leaders can build resilient marketing in their organizations. How website personalization helps in a changing economy. When marketing budgets are downsized, your website can do the heavy lifting with customers if you deliver what they need. Success starts here. million in incremental growth.

Marketing Budget 98

Marketing Budget Marketing Strategy Marketing & Strategy Budget Programs 98

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Martech

JULY 21, 2022

As marketers, we know well that our budgets are the first to get cut. Marketing is notoriously undervalued, even though research shows that companies who didn’t cut their marketing spend during a recession actually bounced back more strongly than those who did. Audit your ads. Test, test, test. Test everything.

Spending 112

Spending Paid Search Agency Ads Marketing Budget 112

The ROI Guy

SEPTEMBER 4, 2007

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Improving IT productivity 4. by 2010 [2].

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 17, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40