Customer Experience Matrix

SEPTEMBER 3, 2009

Digging a little deeper within the social media category, the women’s blogger community BlogHer reported in its 2009 Women and Social Media Study that as of March 2009, 75% of women participated in social networks, compared with 55% who read blogs, 40% read message boards or forums, and 16% update status on platforms like Twitter.

Spending 120

Spending Media Mobile Advertising Forrester 120

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Source : AMR International B2B Online Marketing Assessment and Forecast to 2013. US business-to-business (B2B) advertising and marketing spending will increase by 0.8% Interactive spending will climb 9.2%, to $51.5 Source : eMarketer. B2B interactive marketing spending will climb to nearly $4.8

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

SnapApp

DECEMBER 4, 2017

The same study reports that SEM is widely considered to be effective (54%), which is more than can be said for banner ads (27%) and offline promotion (24%) — it could be time to cut the budget for your antiquated banners and magazines, and go all-in on PPC. Mobile will account for 72% of US digital ad spend by 2019. MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

JANUARY 17, 2011

At its current rate, Twitter will process almost 10 billion tweets in 2010. Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. Still don’t think social media is important for marketing your business? Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

QuanticMind

NOVEMBER 28, 2016

With buyer journeys becoming more consumer-centric, market forces are pushing brands to deliver higher-quality, more-relevant, and more-cohesive advertising experiences. Forrester Research suggests that “most search marketers track an array of metrics. ” 1 How can marketing leaders stay on top of all this change?

Advertising Agencies 40

Advertising Agencies Enterprise Management Work Management Marketing Management 40