KoMarketing Associates

MARCH 21, 2013

His article in Advertising Age discusses these fundamentals, which are: Design is the New Marketing. Citing additional Forrester research, Mullen indicates that more than half of US online adults are already annoyed by the amount of advertising they see, and 37% would rather not be contacted by brands at all. Value is the Currency.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Industrial Marketing Today

JUNE 22, 2012

From BtoB LinkedIn group ). The ‘last ad’ standard misses the all-important concept of the buying cycle and funnel, in which all stages contribute to the final purchase decision. Marketing keeps you in sales.” He summed it up brilliantly.

Top of Funnel 60

Top of Funnel BtoB Buying Cycle Advertising Funnels 60

Industrial Marketing Today

JULY 29, 2010

The apparent disconnect is even more telling as seen by these key findings from the study: The two traditional interruptive marketing tactics, advertising (25%) and direct (20%) are still receiving the biggest share of the budgets, indicating that marketing budgets are misaligned with the CMO’s priorities.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

MLT Creative

NOVEMBER 1, 2011

November 1, FUNNEL 2011. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business. Sources: BtoB, Mashable, aima, AMA Atlanta, BMA Atlanta, DMA Atlanta, Econsultancy. The changing nature of our industry propels us to stay on top of the latest trends.

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

B2B Marketing Zone Posts

JUNE 9, 2010

Your Website is Worth More than a Cup of Coffee - Dianna Huff - B2B MarCom , May 5, 2010 Network Solutions has been running a radio spot advertising $4.99 feel like I am being taken for granted, and I look for an excuse to “escape” through the bottom of their sales funnel. Websites, an ad that makes me want to scream.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

B2B Marketing Zone Posts

JULY 7, 2010

5 Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# Content as Advertisement - Digital Body Language , June 1, 2010 Content has long been a key driver of success for great B2B marketers in today’s world.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40