The ROI Guy

FEBRUARY 14, 2011

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ▼ February (8) Boost Sales 10% with an Investment in Sales Enable. Gartner CIO Study Highlights Need for Outcome-Base. The Forgotten Sales Profess.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

MAY 6, 2010

Several of these new Alinean -powered tools will also be used later in the sales cycle, once a customer has a specific solution in mind, in order to justify the solution to executives and assure value versus competitive offerings, positive ROI and quick payback. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

JULY 15, 2009

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. Gartner CIO Study Highlights Need for Outcome-Base. The Forgotten Sales Profess.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

OCTOBER 22, 2010

Although some channels are more effective than others, the survey results and advice from Harte-Hanks reveals that connecting through all of these channels are required, although allocations should be adjusted to reflect the effectiveness early in the sales cycle. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

JANUARY 17, 2011

Diagnostic Example: Microsoft Infrastructure Optimization Assessment Microsoft wanted to provide analysis and roadmap advice to help get more C-level engagements, engage earlier in the sales cycle, and shift customer perceptions from tactical product provider to strategic partner. Gartner CIO Study Highlights Need for Outcome-Base.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. Gartner CIO Study Highlights Need for Outcome-Base. The Forgotten Sales Profess.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

FEBRUARY 4, 2009

As TCO studies have taught us however from the time Bill Kirwin first developed these models for Gartner, it is important to look not only at purchase cost of the solution, but the ongoing costs over the entire ownership lifecycle. Alinean recognized by BtoB Magazine’s as one of To. The Forgotten Sales Profess.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

FEBRUARY 4, 2009

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. Gartner CIO Study Highlights Need for Outcome-Base. The Forgotten Sales Profess.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

DECEMBER 6, 2010

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. Gartner CIO Study Highlights Need for Outcome-Base. The Forgotten Sales Profess.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 8, 2006

Most revenue benefits like improving lead conversion rates or reducing sale cycle length 2. Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

NOVEMBER 4, 2010

As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling. Can sales be made relevant and valuable again in these key stages of the buying cycle? Alinean recognized by BtoB Magazine’s as one of To. The Forgotten Sales Profess.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

Study participants reported that on average a database administrator could manage over 30 Microsoft SQL Server 2005 databases, while Oracle 10g implementations required one DBA per 10 databases. To assure similar comparisons, the study examined potential differences in the application, load and complexity of the database instances.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 4, 2007

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. Gartner CIO Study Highlights Need for Outcome-Base. The Forgotten Sales Profess.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

DECEMBER 14, 2005

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. Gartner CIO Study Highlights Need for Outcome-Base. The Forgotten Sales Profess.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Read on to get their insights. Rebel Brown's blog Phoenix Rising.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

The ROI Guy

JULY 22, 2010

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. Gartner CIO Study Highlights Need for Outcome-Base. The Forgotten Sales Profess.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

SEPTEMBER 9, 2010

Thursday, September 09, 2010 Forrester announces Sales Enablement Conference focused on Selling into the New Economy We were excited to hear that Forresters first Sales Enablement Conference will be focused on Selling into the New Economy. according to Forrester. Gartner CIO Study Highlights Need for Outcome-Base.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

SEPTEMBER 16, 2010

Transferring knowledge to sales representatives, and then helping these reps more effectively share this knowledge with customers and prospects is the mission of sales enablement, and it has become a vital best practice to overcome Information Overload, fight Frugalnomics and take control of Internet driven Buying Cycles.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

SEPTEMBER 28, 2010

Using this content, buyers are taking control of the buying cycle from direct / channel sales, making the content that marketing delivers more important than ever in driving shorter sales cycles and increasing the number and value of transactions. Alinean recognized by BtoB Magazine’s as one of To.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. More information on the study can be found at: [link] Posted by Tom Pisello at 7:34 AM Email This BlogThis!

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

AUGUST 5, 2010

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. Gartner CIO Study Highlights Need for Outcome-Base. The Forgotten Sales Profess.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

SEPTEMBER 10, 2010

The press release announcing the Gartner Executive Program study results can be found at: [link] Mark McDonald, group vice president and head of research at Gartner Executive Programs will provide more detailed analysis on the CIO Agenda at Gartner Symposium/ITxpo, being held October 17-21 in our hometown of Orlando, Florida.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

AUGUST 4, 2010

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. Gartner CIO Study Highlights Need for Outcome-Base. The Forgotten Sales Profess.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

NOVEMBER 8, 2006

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. Gartner CIO Study Highlights Need for Outcome-Base. The Forgotten Sales Profess.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. Gartner CIO Study Highlights Need for Outcome-Base. The Forgotten Sales Profess.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

AUGUST 5, 2010

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. Gartner CIO Study Highlights Need for Outcome-Base. The Forgotten Sales Profess.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40