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B2B Aware: This Week in B2B Marketing-Socialize, Mobilize & Familiarize

MLT Creative

Social and mobile featured highly in B2B marketers' future tactics. The company home page and e-mail communications still lead B2B marketing efforts, but mobile and social media are poised to become the tools of the future, according to McKinsey Quarterly data. Catch your B2B customer's attention with eye tracking.

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Elevate B2B Marketing News Weekly Roundup: Twitter X Rebrand Unsettles Marketers & The New Frontier AI Model Forum

Top Rank Marketing

.” — @JasmineaEnberg Click To Tweet YouTube Shorts tests letting users turn comments into TikTok-style videos Google’s YouTube has rolled out a limited test of a new feature that can turn comments left about videos on the platform into their own short-form videos similar to those popularized by TikTok, with initial testing underway for certain (..)

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Almost one-third of all Facebook posts are created from mobile devices. • Search Behavior Shines Spotlight on Organic Results by eMarketer eMarketer reports several interesting statistics from recent eye-tracking and click studies on Google and Bing. A similar number check email on their mobile devices. And much more.