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The Content Experiment: An Interview with Rishi Dave [Podcast]

Crimson Marketing

Content marketing is a core part of how you can drive your inbound lead generation funnel. The best marketing mix includes creating the right content for your varying social media networks. . He was named 2013 & 2012 Top Digital Marketer by BtoB Magazine. Feature Image: Courtesy of Flat Classroom Project.

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B2B Lead Generation Blog: Should blogs and RSS be a part of your lead generation strategy?

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Scobles Link Blog pointed me to this interesting article by Pheedos Bill Flitter, " A Sound Case to Include Blogs and RSS in Your Marketing Mix."

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B2B Lead Generation Blog: This Years Hot New Lead Generation Strategy is Thinking

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I say, go ahead and freely explore new tactics for your marketing mix but above all, think. will remain hot topics in 2006.

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B2B Lead Generation Blog: Tips for better webinars, webcasts and improved ROI

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

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PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus

ViewPoint

Paul is a veteran technology journalist, author of several books, a consultant and speaker. He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. Paul’s Book on Facebook: Social Marketing to the Business Customer. Social Media: What's Hot? Stay Tuned.

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How To Align Marketing With Sales

Marketing Insider Group

In this post I will provide some of the latest thinking along with my own thoughts on how to better align marketing with sales. In BtoB Magazine , Karen J. Bannan wrote “ Creating a true partnership between marketing and sales ”. In the article, she offered this call to action for marketing and sales: “Partner or Perish”.

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

B2b marketers believe social media is critical to organic search success. Marketers rate social media as the second-most imporant factor (64%) in search, behind only strong content (82%). BtoB Magazine ). Marketing Charts ). Facebook marketing is a specialized skill. BtoB Magazine ). BtoB Magazine ).