Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Scobles Link Blog pointed me to this interesting article by Pheedos Bill Flitter, " A Sound Case to Include Blogs and RSS in Your Marketing Mix."

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

MLT Creative

SEPTEMBER 30, 2011

October 6, AMA/AJC Digital Marketing Education Series Atlanta, GA: Explore how marketers are combining traditional and non-traditional research along with social media and word of mouth insights to better decide their media and marketing mix. Sources: BtoB, Mashable, aima, AMA Atlanta, BMA Atlanta, DMA Atlanta, TAG, OMI.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 6, AMA/AJC Digital Marketing Education Series Atlanta, GA: Explore how marketers are combining traditional and non-traditional research along with social media and word of mouth insights to better decide their media and marketing mix. Sources: BtoB, Mashable, aima, AMA Atlanta, BMA Atlanta, DMA Atlanta, TAG, OMI.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Marketing Insider Group

AUGUST 10, 2010

This is IMC 101 but as you pointed out we often witness BtoBs illustrating “wasted effort, tactical thinking and reactionary measures.&# As a mid-management marketer who is often involved in the execution of programs, I want to see a roadmap! Amanda Aug 11 2010 Michael, I couldn’t agree more.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

This is IMC 101 but as you pointed out we often witness BtoBs illustrating “wasted effort, tactical thinking and reactionary measures.&# As a mid-management marketer who is often involved in the execution of programs, I want to see a roadmap! Amanda Aug 11 2010 Michael, I couldn’t agree more.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 But lately, Ive watched some really bad webinars and webcasts.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

JANUARY 19, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I say, go ahead and freely explore new tactics for your marketing mix but above all, think. will remain hot topics in 2006.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

ViewPoint

MAY 2, 2012

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. Today we discussed several of the latest marketing trends and the impact new technologies are making in the B2B business climate. Paul’s Book on Facebook: Social Marketing to the Business Customer.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

Anything Goes Marketing

OCTOBER 8, 2006

PPS - While were at it Revivio (assuming that you happen on my wee little blog), why not add a blog to your marketing mix? Tags: email marketing B2B integrated marketing. PS - Hey Revivio - if you see this, I'll take a free stereo (Let's see how well Google works!).

Case Study 100

Case Study Case Studies B2B Marketing BtoB 100

Webbiquity

JANUARY 19, 2011

Social Media Affecting BtoB Buying Behavior by The Proactive Report. 5 Ways to Weave LinkedIn Into Your Marketing Mix by TopRank Online Marketing Blog. Sally Falkow reports research on new influences in the B2B buying process (e.g., not personalizing your invitation-to-connect messages, and more.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Marketing Insider Group

SEPTEMBER 30, 2010

In this post I will provide some of the latest thinking along with my own thoughts on how to better align marketing with sales. In BtoB Magazine , Karen J. Bannan wrote “ Creating a true partnership between marketing and sales ”. In the article, she offered this call to action for marketing and sales: “Partner or Perish”.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

B2B Marketing Zone Posts

JULY 7, 2010

5 Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# &# If you’re a business to business marketer, you ought to check it out. consider it an Owners Manual for B2B marketing today. Seems doubtful.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Webbiquity

AUGUST 18, 2012

B2b marketers believe social media is critical to organic search success. Marketers rate social media as the second-most imporant factor (64%) in search, behind only strong content (82%). BtoB Magazine ). Marketing Charts ). BtoB Magazine ). BtoB Magazine ). ” ( Marketing Charts ). Webbiquity ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100