Marketing Insider Group

AUGUST 5, 2020

There is surprisingly a lot of controversy surrounding marketing automation from both marketers and consumers. Apart from the fear that automated robots will steal away millions of jobs, many claim that it eliminates the human touch in marketing that is so critical for lead nurturing. Creates New Roles in Marketing.

Enterprise Management 338

Enterprise Management Automation Work Management Marketing Management 338

Lenny's Newsletter

SEPTEMBER 12, 2023

If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. As Rick Rubin said in his recent book The Creative Act , “If we’re aiming to create works that are exceptional, most rules don’t apply.” Art by Natalie Harney. No such guide exists.

CPO 145

CPO Product Work Management Enterprise Management 145

Lenny's Newsletter

AUGUST 29, 2023

engineering manager, social media manager) Pain point you’re solving (e.g. sells software that’s $10k ARR) Geo (e.g. ” — Tomer London , co-founder and CPO The founders of Gong landed on three highly nuanced attributes: “We tried to narrow it down as much as possible. Art by Natalie Harney.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Lenny's Newsletter

AUGUST 8, 2023

If you’re not a subscriber, here’s what you missed this month: How today’s top consumer brands measure marketing’s impact How Shopify builds product What is good free-to-paid conversion Subscribe to get access to these posts, and every post. Every prosumer product (e.g. About 20% were solo founders.

Startups 52

Startups Work Management CPO Enterprise Management 52

Webbiquity

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. He said, “Few communities appear ex nihilo at the behest of a technology vendor.”. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. You expand it.”

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100