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Pam Didner
JULY 5, 2020
Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. However, there is confusion among marketers concerning what it means and how to do it effectively. What is account-based marketing? Why is it important for sales and marketing? What are some examples of account-based marketing?
ClearVoice
JUNE 23, 2020
Testimonials are a fundamental of marketing. If you’ve ever put out a request for proposals, you probably got testimonials in the sales decks you received. And as a brand marketer, agency or individual consultant, at some point in your life, you’ll need testimonials written on your behalf. What is a testimonial?
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Heinz Marketing
SEPTEMBER 2, 2019
By Matt Heinz, President of Heinz Marketing. The show averages 22 minutes long, is fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We were thrilled this last time to talk to Natalie Severino , Vice President of Marketing for Chorus.AI Deals don’t wait.
SpotMe Blog
SEPTEMBER 1, 2022
Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Feeling unsure about common hybrid and virtual event terms? Event planning terms: A. The agenda is your event itinerary. Accessibility.
Outgrow
OCTOBER 10, 2022
Welcome to the Marketer Of The Month blog! . We recently interviewed TJ Macke for our monthly podcast – ‘ Marketer of the Month ’! About our guest: TJ Macke is the SVP of Strategy at Sapper Consulting , where he manages go-to-market initiatives, with a focus on developing new products and partnerships. TJ Macke: 85.
Single Grain
JULY 16, 2020
Other customer engagement initiatives that you can invest in: Use social networks to connect with your customers on a personal level. ProProfs also enables you to easily manage all customer-complaint emails by converting them into tickets, so you never miss any requests and you can reply to your customers directly from the platform.
chiefmartech
FEBRUARY 19, 2018
Ten years ago, I started chiefmartec.com, with my first post in February 2008 announcing “ a blog for marketing technologists.” Marketing technologists. IN SHORT: Marketing technologists are hybrid professionals who blend marketing and technical skills. They bridge the worlds of marketing and IT.
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