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How to identify your ideal customer profile (ICP)

Lenny's Newsletter

data warehouse, GitLab) Type of business (e.g. Okay, now let’s help businesses provide benefits. Each week I tackle reader questions about building product, driving growth, and accelerating your career. Art by Natalie Harney. In the chart, and in the stories below, notice how most companies landed on exactly three attributes.

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A guide for finding product-market fit

Lenny's Newsletter

As Rick Rubin said in his recent book The Creative Act , “If we’re aiming to create works that are exceptional, most rules don’t apply.” ” — Tomer London , co-founder and CPO of Gusto “I’ve spent most of the history of Hex paranoid that we’re not at PMF, or there’s more to do.

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5 Reasons Automation is the New Reality in Digital Marketing

Marketing Insider Group

Since then, computers started to become a part of our daily lives, and thanks to modern tech, automation is now more common than ever – especially in the business world. Consumers want instant assistance from businesses and they are becoming unwilling to wait on the phone or for a response via email or even a social media DM.

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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

Over the next two months, I’m going to share a multi-party in-depth playbook for kickstarting and scaling a B2B business. In addition to these juggernauts, I’ve also pulled in a handful of my favorite up-and-coming B2B startups, including Linear, Vanta, Stytch, Zip, Census, Persona, and Hex. Every prosumer product (e.g.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

“Twitter isn’t just changing how we communicate — it is changing how we innovate…It’s revolutionary because it brings 21st Century DNA roaring raucously to life”, stated Umair Haque ( @umairh ) Director of the Havas Media Lab and author of The New Capitalist Manifesto: Building a Disruptively Better Business.

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