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Why Your PR Isn't Working (and How to Fix It)

Hubspot

In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. Write a press release. Write a press release. Duh -- press release, everyone is going to want to hear about that. To the press release we go! Hired a new executive?

PR 28
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Inside a Social Media News Release

Biznology

Last week I dissected a blogger outreach pitch email line-by-line in The art of writing the perfect blogger pitch as a way of proving that no matter how brief and conversational one of Abraham Harrison ‘s blogger pitches may appear at first blush, the effortlessness takes a lot of work and the time of three senior agents.

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Build some social media marketing backbone you big wuss

Biznology

Outreach is the lifeblood of social media engagement. Not so much Peer-to-Peer (p2p) but PR-to-Peer (PR2P*). Not because buzz marketing, social media marketing, digital PR, or guerrilla marketing doesn’t work but because you didn’t do a good enough job working it. Oh for heaven’s sake. But you get it wrong.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. How Is PR Changing? The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.). Tweet This!

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How to create a B2B content marketing strategy

Scoop.it

It’s preferable to seek closely related terms or to hold the phrase itself and develop a sphere of influence around it over time in these situations. This may be accomplished by frequent content development, public relations, and promotional efforts. For marketing and reach, use digital PR. You can do the same.