34 Compelling Content Marketing Stats and Facts
Webbiquity
JUNE 16, 2015
Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No. The most effective B2B content marketing tactics are in-person events (cited by 69% of marketers), webinars/webcasts (64%), video (60%), and blogs (60%). eMarketer ). Social Media Today ).
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