Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul?

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. We need to relate that contact to the networks where they participate, which requires we build programs tailored to each of those channels. To paraphrase Tina Turner , we don’t need another acronym.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

JULY 6, 2010

The most efficient way to do this today is online. A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. Yet before a crisis erupts, no matter what the root of the issue, companies should cushion themselves by leveraging the good work they’re already doing.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

B2B Marketing Zone Posts

JUNE 9, 2010

Many can be used together, and some integrate with others to maximize efficiency, tracking and response time. From Operational CRM to Social CRM - Lead Views , May 18, 2010 The concept of Social CRM is slowly becoming popular and finding a lot of believers in the corporate sector. Some are paid-for and some are free.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Optinmonster

APRIL 26, 2024

In this guide, I’ll share 30 content upgrade ideas to grow your email list. If you want to first learn what is a content upgrade, read our guide on Content Upgrades: How to Use Popular Posts for More Conversions. Since this is an in-depth guide, we’ve broken it down into 4 sections for you. But first, let’s go over some basics.

Examples 117

Examples Marketing Automation Services Content Screencast 117

SnapApp

DECEMBER 14, 2016

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. I learned this by studying B2C publications/companies such as The Husle, Buzzfeed & Movoto. Influencer marketing. Sales enablement. Closed loop attribution and reporting. Joe Pulizzi. Sujan Patel.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62