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Get Started with Performance Marketing – A Beginner’s Guide

Huptech Web

If a campaign costs $2,000 and results in 100 salеs, thе CPS would be $20 per sale ($2,000 / 100). Cost Pеr Click (CPC) – CPC rеfеrs to thе price an advertiser pays еach time a user clicks on their ad. Pay-per-click advertising models usе thеsе metrics. pеr click ($500 / 1,000).

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Best of 2007: Articles and Blog Posts on Google AdWords

WebMarketCentral

This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. by Traffick Blogger Andrew Goodman provides the how and why of dynamic keyword insertion in AdWords, and why, though it's a powerful technique, it doesn't "always" work.

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26 Awesome Search Engine Marketing Guides

Webbiquity

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? Which tools and reports are most helpful?

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. 35% of bloggers are professional journalists. Frequent best-of contributor Brian Solis shares stats from Technorati showing that nearly half of all bloggers are U.S.-based, Twitter has the fifth oldest. by aimClear.