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Convince & Convert
SEPTEMBER 14, 2010
The debate on Social CRM (sCRM) could easily become a distraction. To paraphrase Tina Turner , we don’t need another acronym. We have many good tools at our disposal right now we could be putting to use. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable.
Convince & Convert
FEBRUARY 23, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?
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Convince & Convert
AUGUST 10, 2010
JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? If it is, we’ll include it in Viral Heat. If it’s not, then we don’t. TA : For Gist, which is based around personal productivity, it’s about only revealing data in a contextually appropriate way.
Convince & Convert
APRIL 28, 2010
But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. million followers on Twitter? The reality is, there’s never been a level playing field.
Convince & Convert
MAY 25, 2010
I was there speaking at the Counselor’s Academy PRSA annual conference. Counselor’s Academy is the section of PRSA for owner’s of small and medium independent agencies). 5 Key Success Factors There are 5 critical components for agencies to successfully develop and sell online marketing capabilities: Broaden Your Horizons.
Convince & Convert
APRIL 13, 2010
“ It’s the guide from Dale Carnegie , written nearly 75 years ago. While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. I’ll randomly select 10 winners.
Convince & Convert
AUGUST 18, 2010
How can we find the most influential bloggers and get them to write about our client? Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul? What do you think? Most orgnisations and agencies are still very tactical across the board.
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