Back to Basics: Tips and Tricks for Demand Generation Success
Adobe Experience Cloud Blog
OCTOBER 19, 2016
For example, Marketo’s new Definitive Guide to Social Media Marketing would be a TOFU, or early-stage, content asset. It’s a topic that should be applicable to every marketer, regardless of their interest in buying Marketo. But if a salesperson decides to reject, or recycle, an MQL, it goes back to marketing for further nurturing.
Let's personalize your content