Digilant
JANUARY 30, 2024
As mentioned in our blog post, Brand Health Tracking: Measure How Your Brand Stacks Up in the Market , brand health doesn’t have a universal definition or a one-size-fits-all measurement strategy. Share of Voice (SOV) Share of voice is a good first step to give advertisers a pulse on their brand’s presence and impact.
Envy
FEBRUARY 13, 2021
It's both your strategy to attract, nurture, convert leads and retain customers, and the clever tech you use to keep track of all your campaigns and funnels. This is your Call To Action, and you need it on ads, blog posts, webpages, social media posts, etc. In B2B marketing, SWOT analysis helps you decide marketing strategy.
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BenchmarkONE
NOVEMBER 10, 2021
A marketing plan is a document that outlines your paid advertising , social media, email, SEO, or content marketing strategy. Research including SWOT analysis, competitor analysis, buyer purchase cycle, and buyer personas. Perhaps you need to publish more blog posts that address questions at the consideration stage of the journey.
Hubspot
NOVEMBER 10, 2015
If you’re on the fence about whether to take the jump and develop an Instagram presence, the following SWOT analysis will help. Most likely, you can digest more photos than blog posts or ebooks. Instead of thinking about Instagram as a way to drive traffic, think about it as a top-of-funnel marketing investment. Let’s get to it.
BenchmarkONE
SEPTEMBER 1, 2020
What are your competitors doing with their emails, their social media, and their blogs? . SWOT Analysis. Segment your buyer personas in the same way you’ll segment your marketing efforts, creating robust profiles of your target customers at various stages of the funnel. Produce three pieces of blog content each week.
accelerate agency
FEBRUARY 17, 2023
SaaS businesses have a completely different sales funnel, which puts much more emphasis on what happens after the initial sign-up or purchase. For example, paying for digital or physical advertising space, SEO services, and content creation. In SaaS, you’re not trying to attract customers just for a one-time or occasional purchase.
accelerate agency
FEBRUARY 17, 2023
SaaS businesses have a completely different sales funnel, which puts much more emphasis on what happens after the initial sign-up or purchase. For example, paying for digital or physical advertising space, SEO services, and content creation. In SaaS, you’re not trying to attract customers just for a one-time or occasional purchase.
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