ClearVoice

MARCH 10, 2020

Here are several solid points from Corporate Finance Institute about operating in horizontal markets: A business that operates in a horizontal market has a broad and diverse set of customers. Because you work across multiple verticals, you need to differentiate messaging for each one.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Convince & Convert

JULY 28, 2010

link] Heather Rast Tapping into the often shallowly considered needs of consumers is a huge opportunity for differentiation, as you so aptly point out with Taxi Mike. link] Heather Rast Tapping into the often shallowly considered needs of consumers is a huge opportunity for differentiation, as you so aptly point out with Taxi Mike.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convert

MARCH 2, 2022

Brendan Sullivan , IATA’s head of e-commerce and cargo operations, shared in a webinar: Approximately one in three customer transactions resulted in an out of stock or out of stock like experience which has resulted in up to $1trn loss for the e-commerce industry. Then we craft the campaigns for those market segments individually.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

Brendan Sullivan , IATA’s head of e-commerce and cargo operations, shared in a webinar: Approximately one in three customer transactions resulted in an out of stock or out of stock like experience which has resulted in up to $1trn loss for the e-commerce industry. Then we craft the campaigns for those market segments individually.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Martech

FEBRUARY 11, 2022

It’s about changing the face of marketing, moving from assumption-based, batch-and-blast approaches to meaningful, personalized customer experiences. “If No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more importantly, what they need.”.

Work Management 110

Work Management Personalization Marketing Management Marketing AI 110

Hinge Marketing

APRIL 17, 2019

This movement toward specialization makes sense for the platform developers, who want to differentiate their products from the tidal wave of competing products, and it makes it easy for professional services firms to find a suitable MA platform for their clientele. We expect to see this trend toward specialization to continue.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93