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Content Standard
AUGUST 24, 2021
While I haven’t seen what I would consider definitive benchmarks for opt-out vs. opt-in conversions, there is evidence that properly managing opt-in requirements also places a greater financial burden on businesses.). The idea being, the more you own yourself, the more efficient you can be with driving your funnel.
KoMarketing Associates
MARCH 30, 2012
According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. More complex B2B sales funnels need to take that into consideration, tying lead nurturing programs much more explicitly into the process of mobile strategy.
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SnapApp
MARCH 2, 2018
If you can’t answer that, you'll struggle to make the right campaign optimizations and push leads further down the funnel. . According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . This model tends to overvalue top-of-the-funnel channels. Source ). .
ClearVoice
APRIL 9, 2020
Marketing content should speak to your #buyerpersonas, stages in your funnel and align with campaign goals. Blog posts, like articles, are malleable and able to be finessed to speak to any buyer persona or funnel stage. A case study can be effective at any funnel stage, but is most often used as a closing tactic for BOFU folks.
ClearVoice
JUNE 20, 2022
Marketing content should speak to your #buyerpersonas, stages in your funnel, and align with campaign goals. But if you want to attain higher rankings and reap the full benefits of long-form content, don’t use word count as a benchmark. Well-worded FAQs are lead magnets for top-of-funnel (TOFU) visitors. Does yours?
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