benchmark 
SendX
OCTOBER 8, 2020
But if you're an SME looking for a plain email marketing software, then HubSpot may not be for you. While this cannot guarantee a 100% open rate, it's a great tool for correcting your subject line if the score comes out to be below your benchmarks. The biggest downside with Hubspot is their pricing.
The ROI Guy
APRIL 21, 2010
Without personalized and quantified value proof points delivered via on-line interactive benchmarking, assessment, ROI and TCO tools, it is difficult to meet demand generation goals – attracting and capturing qualified prospects, and accelerating the sales cycle.
The ROI Guy
OCTOBER 5, 2011
The process and tools work throughout the buyer’s journey to help facilitate the buyer’s decision making process: 1) Discovery: Early in buying lifecycle help buyers loosen the status-quo and understand potential solutions, by helping them to illuminate issues, and that there is a "cost of doing nothing".
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