Smart SaaS PPC Tactics: Lead Nurturing vs. Direct Signups
Unbounce
MAY 1, 2019
Using SaaS PPC for Lead Nurturing. What does top-of-funnel lead nurturing for SaaS include, exactly? After our top-of-funnel prospect interacts with—or downloads—this gated content, we push a double opt-in (for GDPR ) and feed the individual into an automated nurturing sequence (an email marketing journey).
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