Barriers Cost per Acquisition Lead Nurturing Marketing Budget Creation 
Unbounce
MAY 1, 2019
Using SaaS PPC for Lead Nurturing. What does top-of-funnel lead nurturing for SaaS include, exactly? After our top-of-funnel prospect interacts with—or downloads—this gated content, we push a double opt-in (for GDPR ) and feed the individual into an automated nurturing sequence (an email marketing journey).
Single Grain
MARCH 28, 2023
Get My Free SaaS PPC Marketing Plan Why PPC Is Important for SaaS PPC is a powerful digital marketing strategy that is particularly important for Software as a Service products. This allows them to optimize their ad spend and make sure they are getting the most out of their marketing budget.
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