Smart SaaS PPC Tactics: Lead Nurturing vs. Direct Signups
Unbounce
MAY 1, 2019
Pay-per-click is a clear and immediate route to market and a powerful weapon for growth marketers in the SaaS arena. PPC also offers superior agility when paired with a landing page tool like Unbounce. But should you build a lead pipeline by targeting top-of-funnel prospects to nurture? You might even use both.)
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