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Book Review: Maverick Marketing

Webbiquity

This creates an effective barrier to entry to many marketers and startups. In the author’s analysis, a maverick marketing program “must include at least three of seven key components: marketing innovation, consumer engagement, buzz or public relations, new media usage, a viral aspect, promotion, or opt-in marketing.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Ad Your Comment Here ( Barriers User-Generated Ads Article Outreach Product Channel Relationship ). Dianna Huff ( @diannahuff ).

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A reading list for aspiring knowledge workers. Future Tense:

Buzz Marketing for Technology

Elizabeth Albrycht is a 16-year veteran of high technology public relations practice and co-founder of the New Communications Forum , a conference series designed to bring journalists and marketing and PR professionals together to learn how to use participatory communications tools. › Jaylin Bair on The Play Ethic at Work.