Customer Experience Matrix

MARCH 13, 2017

Smartphones provide pre-built mass distribution, removing a traditional barrier to entry by disruptive competitors. Natural interfaces will eliminate learning curves as systems adopt to users rather than the other way around, removing another barrier to adoption. More barriers down. This is a key enabling technology.

Bundling 120

Bundling Work Management Marketing Management Forecasting 120

Unbounce

AUGUST 6, 2021

If your product is meant to make content distribution more simple and scalable, resist asking about tools your customers might already be using. Ask questions that help you understand their barriers and needs to execute at a high level. But this sets you up for confirmation bias. Instead, focus your questions on the user experience.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Unbounce

NOVEMBER 7, 2019

It’s so different from the rest of their online store that it demands you take notice (and maybe put on some retro 3D glasses while you’re at it). Xpand is a no-tie, elastic shoelace system that can be installed on any shoe or boot to create adjustable, higher performing, fuss-free footwear. Example #15: Xpand No-Tie Laces.

Landing Pages 145

Landing Pages eCommerce Examples Paid Content 145