Working Remote as a Marketer: Why Cost-Per-Lead Generation Campaigns Are Now More Important Than Ever
Brandpoint
MARCH 31, 2020
This demand generation tactic incorporates two major parts of the PESO model for marketing: Owned Media and Paid Media. This is when you take your owned media, put money behind it, and distribute it to a larger audience. CPL campaigns take advantage of a large, sophisticated B2B distribution network.
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