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SalesIntel’s Client-first Approach to Pricing—Reshaping the B2B Data Provider Landscape

SalesIntel

SalesIntel Founder and CEO, Manoj Ramnani, has been sharing what led the company to lead this change on his LinkedIn feed and blog. To empower revenue teams of all sizes, we must remove the pricing barrier. Why Did We Decide To Provide Unlimited Data? You have to pay for each credit; the overage charges are super high if you go over.

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The power of combinatorial innovation and 4 other lessons on the journey to 1,000 apps

chiefmartech

Today, HubSpot announced a milestone of more than 1,000 integrated apps featured in the app marketplace for its CRM platform. But for this blog, which I try to keep agnostic about the larger industry, I thought this might be a good moment to reflect on what I’ve learned along the way in this mission to better integrate martech.

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How Marketing Automation Can Improve Marketing Productivity

BenchmarkONE

When a brand has a seamless feedback loop in their online customer flows (meaning they’re removing as many barriers-to-purchase as possible), it helps retain customers better in the long run. It also removes barriers like clicking on a product, uploading a photo, and then checking out how a customized mug would look like. .

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Is Video An Opportunity For Marketers?

Marketing Insider Group

Your target audience is constantly exposed to massive amounts of content from competitors via blogs, Twitter, Facebook, LinkedIn and e-mail. Both, Instagram and Vine remove many barriers around creating quick and incredibly engaging content. Absolutely! What is one-thing brands can do to take advantage of the opportunity with video?

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The Broken Process Behind B2B Content

PathFactory

Think about a typical martech stack, composed of a CMS, CRM, MAP, and maybe an ABM tool. Content is usually created and deployed through one-and-done, batch-and-blast experiences: chronological blog posts, segmented email blasts, regularly scheduled newsletters, and ads pointing to squeeze pages.

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Why You're the Key to Social Media Success

Convince & Convert

Be Your Own White Knight I know this blog is called Convince & Convert, and originally I thought that was a perfect description for the social media and real-time business revolution. And the guarantee that you will fail at some point is too iron-clad for you to pull up stakes the first time someone posts a negative comment on your blog.

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The Ultimate Guide to Video Marketing

Hubspot

Start writing your script the way you would begin a blog post — with an outline. As you begin creating videos, you’ll notice a key difference between scripts and your typical business blog post — the language. Despite these barriers, YouTube is a great platform for hosting videos and growing your audience.