ANNUITAS

MARCH 11, 2014

Last week we discussed the aftermath of Gartner’s prediction that the CMO will spend more on technology than IT by the year 2017. 13% of CMOs said their relationship with the CIO is “at the right level”. 41% of CMOs say they need more collaboration with the CIO. And what are the top barriers to marketing technology success?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

Hubspot

AUGUST 7, 2013

Which means four months discussions about what is best for your site and company. Well, it helps to know what''s behind each person''s perspective, and to keep the customer experience at the center of all decisions. Make it look like [insert big company name here].". Source: The Science of Website Redesign ).

CMS Development 28

CMS Development Top of Funnel Marketing Websites Lead Scoring 28

SnapApp

MARCH 7, 2018

On my marketing team, we have the following bachelor degrees represented: Elementary Education, International Political Science, Business Administration, English, Psychology and Human Development, Graphic Design, a handful of mixed communication focuses including political, media, corporate, and advertising, and one official marketing major. .

Course 63

Course CMS Development Advertising Agencies Work Management 63

Content Standard

OCTOBER 15, 2018

These days, our rebel with a cause is wearing fancy suits and golfing with the CMO. This is content as an approach to marketing as a whole instead of as a discreet marketing channel, all centered around delivering excellent customer experiences driven by excellent content. Well, maybe not quite.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Golden Spiral

NOVEMBER 20, 2020

and build better customer communities. She helps create content for both our agency and our clients and maintains dozens of relationships with influencers and journalists who report on B2B tech issues, topics, and companies. Mark Whitlock (00:00:00): Welcome to this special video edition of Studio CMO Live. Our Guests.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

chiefmartech

JANUARY 21, 2019

Experts — the lines between software vendors and professional services firms will blur: software companies will offer more expert services; services firms will automate and bottle their expertise in code. But I believe you can see these patterns emerging across the industry at many, many companies.

Work Management 94

Work Management Marketing Management CMS Development Trends 94

chiefmartech

FEBRUARY 14, 2019

I’ve come to believe that two of the biggest barriers to growth in a rapidly changing marketing environment are siloed specialization and false dichotomies. Software or services. One of my main objectives with MarTech is to help attendees bust out of such siloed segments and break through such artificial either/or barriers.

Enterprise Management 41

Enterprise Management Work Management Marketing Management Marketing AI 41