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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

The sheer pace of technology change means we constantly push the barriers back. How BPM Bridges the ERP and… Read more… Doug Kessler | October 20th, 2007 | no comments Going vertical: you can’t fake authenticity We’ve seen a bunch of companies try to take generic software into specific vertical markets.

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27 Ecommerce Landing Page Examples to Maximize Sales in 2020

Unbounce

They’ve made great use of the page’s real estate by including a gallery of options and individual calls to action to shop each vertical within them. That means thousands of leads, thousands of validations that Silver Lake is a spot to open up, and of course, thousands of potential customers. Button-down collar?

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

CEO at Vertical Measures. Both groups can help share new content and company news to increase awareness and generate buzz within their networks. We all look to reviews for validation of our choice to buy and it is not any different in software. Humor breaks down barriers. Back to top. Arnie Kuenn. Back to top.

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15 Actionable Takeaways from #MozCon 2019

KoMarketing Associates

The questions that you ask during the research stage is where you validate the channels that your audience is spending time on, and then you can move into the rethink phase.” Instead of asking my what I think about (insert buzz term), I’m going to answer “why not pull your own data so I can give you a real answer in your actual vertical?”

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