Softening the Ask – How to Improve Opt-in Form Conversions
FunnelEnvy
OCTOBER 2, 2023
While free can be great for a business, it also lowers the barrier to entry. Eventually, the FTC regulated email standards, but people today still face crowded inboxes and are more concerned with privacy than in the past. Does the form validate responses in the field? Unlike traditional mail, email was relatively free.
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