Digilant

APRIL 23, 2024

adults are spending with digital audio has been growing for years. People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks. The amount of time that U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Porch Group Media

OCTOBER 24, 2019

eMarketer ). Native advertising increases purchase intent by 18 percent. Native ad spending is projected to increase to $41.1 This means native advertising will account for 61 percent of total digital display ad spending in the U.S. eMarketer ). eMarketer ). IAB 2018 Video Ad Spend Study ).

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Bannerflow

APRIL 12, 2019

Indeed, digital ad spend is actually increasing ! At the end of 2018, Business Insider and eMarketer predicted that 30% of all users would use some form of ad blocker. Ad blockers are simply a reaction to annoying, irrelevant, and intrusive banners. Poor quality banners are partly to blame.

Display 61

Display Advertisements Advertising Effectiveness 61

Digilant

AUGUST 10, 2023

programmatic digital display ad spending is expected to reach nearly $150 billion , accounting for more than 90 percent of total digital display ad spending. Retail Media Ads These advertisements are typically videos or banner ads within a retail media network that state they are sponsored. In 2023, U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

programmatic digital display ad spending is expected to reach nearly $150 billion , accounting for more than 90 percent of total digital display ad spending. Retail Media Ads These advertisements are typically videos or banner ads within a retail media network that state they are sponsored. In 2023, U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Outbrain

MARCH 31, 2021

Let’s dive in: US native ad spend is expected to increase by 21% in 2021 to a value of $57 billion. eMarketer ). Native spend on mobile more than doubled between 2018 and 2020, reaching $45 billion in the US. eMarketer ). eMarketer ). Native ads create an 18% increase in purchase intent. The Drum ).

Statistics 62

Statistics Advertisements Advertising Emarketing 62

Outbrain

DECEMBER 30, 2019

Video Ad Spend Is Increasing. In media and entertainment, for example, video-based ad spending increased by 75% since 2018. The earliest ones were the rectangular-shaped banner ads shown at the top of a site’s main content. Display ads aim to boost brand awareness and purchase intent. What About Native Video Ads?

Paid Content 60

Paid Content Advertisements Advertising Video Marketing 60